Solving the promotions puzzle
Most people have a Penguin book somewhere on their shelves at home, from cool classics to Jamie Oliver cookbooks – so with that sort of brand cut-through, imagine the impact that one of these titles, branded in whatever way you want, could have as part of your communications campaign.
Marketers are increasingly coming to the Penguin Group (UK) to ask how they can use one of our books as a marketing tool. They understand the impact of creating a Penguin book based upon, say, characters used by companies in their own marketing or creating bespoke branded reference books on a topic of their choice.
Our wide range of imprints – Penguin, Puffin, Rough Guides, BradyGames, Dorling Kindersley, BBC Children’s Books, Warne and Ladybird – means we can help with the ideal promotion for any target audience.
You will have the hottest licenses, the worlds greatest authors and some of the most authoritative reference titles on the market at your disposal.
In fact, any Penguin Group title is available to you, subject to author and agent clearance. We can also offer you a bespoke publishing service to create content specific to you. Every book we publish our for customers gets the same attention, production values and care as those we publishes for the book trade itself.
We're not just experts on books though - we can also provide digital promotions and audio solutions
